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Thoughts on engineering, startups, and building products.

Engineering

How We Built a Push Notification System That Actually Doesn't Lose Messages

The technical breakdown of Pushary's notification pipeline: transactional outbox, Kafka, two-layer idempotency, Web Push delivery, click tracking, iOS PWA handling, and the DLQ recovery system.

Aadil GhaniMarch 14, 202613 min read

System DesignKafkaWeb Push

Engineering

I Built an AI Video Ad Pipeline That Orchestrates 6 AI Services

A deep technical walkthrough of the Scene Composer, the system behind Glorya's one-click video ad generation. Effect-TS orchestration, Gemini scene planning, Flux images, Veo/Sora video, ElevenLabs audio, and Remotion captions.

Aadil GhaniDecember 25, 202510 min read

AIEffect-TSVideo Generation